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Essay text:
But even though teenagers are the consumers its still not them that own cool. Marketers have their way of carrying advertisements through different teen magazines and TV commercials, through research and surveys, through peer pressure, and they do all this just so they can get teen's attention. In short, marketers own cool.
Almost everything teenagers own today is primarily introduced to them through advertisements created especially to get their attention. It has been proven that teenagers do not bother to read the Consumer Report (Twitchell, 1996) in order to verify what is a better investment for their money...
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Common topics in this essay:
- How To Be Cool 32
- Challeges facing International Marketers in this millennium
- Cool
- critical review of the current issues facing academia or practitioners, answering the dilemma: Planning is neither within the grasps of contemporary marketers, nor a realistic possibility?
- How business-to-business marketers can practice ‘influencer marketing'
- Marketers Rethink Promotions To Accent Value
- Marketers frequently adapt and change the well established marketing theoties and models
- Theory Of Perception And Its Implications For Marketers
- why most online marketers fail
- I'm So Cool
- Marketers and Cool
- Can Hot tea really cool you down
- cool
- I'm So Cool
- you are cool!
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