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28
? Online retailing or e-tailing???????????????????????? 30
? Retail in India and the current issues????????????????????32
? References & Links???????????????????????????. 37
Retailing
Retailing refers to the activity in which an agency buys goods in large quantity from the manufacturer or wholesaler and then subsequently sells it in smaller magnitude to consumers for personal use. Retailers are the point of contact of the manufactures or producers with the consumers. They form the last link in the distribution chain.
Retailing is of extreme importance as importance as it ensures that the basket of goods and services is made available to the consumers in the most convenient manner...
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