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Essay Details:
Essay text:
It
seems odd that any restaurant would want to open in a location which has proven
to be unsuccessful. What characteristics does Boston Pizza have that other
restaurants don't have that may allow this location to be successful? This new
location will be the second Boston Pizza franchise in Saskatoon, complimenting
the facility operating on 50th Street. Will the market areas of these two
restaurants overlap? * * * * *
The early beginnings of this restaurant occurred in Edmonton,
Alberta. In 1963 the first Boston Pizza and Spaghetti House opened. The name
of the restaurant is seemingly odd because Boston is the name of a city in the
United States, and has nothing to do with a pizza restaurant located in Edmonton...
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