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The Motorola-Cingular partnership allowed Apple to gain some exposure and experience in the mobile aspect of the digital music ecosystem without cannibalizing the rapidly growing sales of iPod (a 600% increase between 2004 & 2005). Despite the failure of ROKR, their early entry gave Apple invaluable knowledge to plan for future design innovations ahead of their competitors.
Although 2006 projections indicated that iPod would continue as the leader in portable music devices (50% by 2010), the mobile device market was maturing and annual growth rates had slowed. Apple recognized the introduction of the iPhone as a key to maintaining sales volumes and sustaining their dominant position in the portable music device market...
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