halrey

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Title: halrey

Essay Details:

Subject: English

Author: Ralph E

Date: August 30, 2016

Level: University

Grade: A

Length: 5 / 1248

Essay text:

Harley had to change from a company which dictated what its customers could have to strategies based on direct input from customers. A marketing philosophy was developed based on the customers desires, gathered through surveys, interviews and focus groups. Image "The real power of Harley-Davidson is the power to market to consumers who love the product" (Executive Excellence 6). Harley-Davidson's President and CEO, Richard Teerlink says the bike represents to America, "the adventurous pioneer spirit, the wild west, having your own horse, and going where you want to go - the motorcycle takes on some attributes of the iron horse...

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