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McDonald's commitment is to serving fast. The larger McDonald's grows, the more vulnerable it becomes to negative customer perceptions. In 2004, Morgan Spurlock's documentary film Super size me effaced its customers to not to buy food from McDonald and produced negative publicity for McDonald's, with allegations that McDonald's food was contributing heavily to the epidemic of obesity in American society, and failing to provide nutritional information about its food for its customers. However, the company also became involved in controversy when it was revealed that its U.S. French fries were flavored with non-kosher and non-halal beef extract, which greatly upset Muslim, Jewish, Hindu and vegetarian customers...
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