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A positive perception of Global Communications will help partnership with other companies. A positive view may also help Global Communications expand its customer base. Public relations campaign, as an alternative, rated 2.81 out of a possible 5 in the Alternative Solution Evaluation Matrix, which can be seen at Table 1. Public relations contributes moderately toward the end-state goals with a possible effect of increasing the customer base, increasing the ability to partnership with other companies, and moderately increase employee satisfaction. All the previously listed factors will contribute to overall profitability...
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