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Karcher and the McDonalds brothers, examining their roles as pioneers of the fast-food industry in southern California. This discussion is followed by an examination of Ray Kroc and Walt Disney's complicated relationship as well as each man's rise to fame. This chapter also considers the intricate, profitable methods of advertising to children. Next, Schlosser visits Colorado Springs, CO and investigates the life and working conditions of the typical fast-food industry employee-- fast-food restaurants employ the highest rate of low-wage workers, have among the highest turnover rates, and pay minimum wage to a higher proportion of its employees than any other American industry...
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