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I used blue because it is a very cool colour and is linked with cold colours and ice. I am trying to put across that the product is cool and ?Smooth' so cool blues play an important part in the colour scheme.
I then added a picture of the product. I placed this in the top right and is quite big. This is to get across the product so there is no confusion in what is being advertised. I surrounded this with a black stroke to make it stand out even more and seeing as the top of the background was nearly white, and having a white bottle the two were hard to tell apart.
I then placed the name of the product next to it in cool, stylish colours but at the same time they contrast the blue and white and stand out really well...
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