Crm

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Title: Crm

Essay Details:

Subject: English

Author: Katherine R

Date: July 30, 2015

Level: University

Grade: A

Length: 5 / 1234

Essay text:

Its strong brand identity has facilitated the company’s international expansion, which today encompasses over 1,700 stores worldwide. The company is active in five sectors - wines and spirits, fashion and leather goods, perfumes and cosmetics, watches and jewellery, and selective retailing. LVMH’s Perfumes and Cosmetics Group contributed 16% or ?2285m to worldwide revenues in in FY2005. Some of the leading brands in the Perfumes and Cosmetics Group in Asia (excluding Japan) include; Parfumes Christian Dior, Guerlain, BeneFit Cosmetics, Kenzo and Givenchy CHALLENGES Loyalty programs are key to the success of any luxury brand...

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