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Essay text:
Its strong
brand identity has facilitated the company’s international
expansion, which today encompasses over 1,700 stores
worldwide. The company is active in five sectors - wines and
spirits, fashion and leather goods, perfumes and cosmetics,
watches and jewellery, and selective retailing.
LVMH’s Perfumes and Cosmetics Group contributed 16%
or ?2285m to worldwide revenues in in FY2005. Some of
the leading brands in the Perfumes and Cosmetics Group in
Asia (excluding Japan) include; Parfumes Christian Dior,
Guerlain, BeneFit Cosmetics, Kenzo and Givenchy
CHALLENGES
Loyalty programs are key to the success of any luxury
brand...
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