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Essay text:
"One real subject went into a (MRI) scanner," he said.
They were asked to do a simple task, assessing shapes.
"We had the group (of actors) tell them the wrong answer sometimes," Berns said.
The volunteers began to change their answers to match what the group said. Perhaps they were merely overriding their own judgments for the sake of getting along, Berns said. But the scanner suggested another explanation.
RUNNING WITH THE HERD
"The group changes how you see the world in some way," he said.
"Our brains are really wired to accept the group opinion of the world."
In this case, running with the herd may not make good sense, said Paul Zak of the Center for Neuroeconomics Studies at Claremont Graduate University in California...
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Common topics in this essay:
- Monday Morning Leadership
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