Coca

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Title: Coca

Essay Details:

Subject: English

Author: Justin M

Date: December 26, 2013

Level: College

Grade: A

Length: 1 / 182

Essay text:

Coca retrains the innovations that are not coming from the company! Pepsi invented the Light. But this new product wants to answer to a new demand: this research of healthy food and drink. And because men take more and more care of them, Zero decides to target them, to answer to a newborn demand. Coca Cola launches a particular market: the men market. Coca Cola Zero does clearly a distinction between women and men, in the marketing strategy. The product finds a sex: it is SEXUE marketing. Coca Cola Zero is a soft drink without sugar and without calorie. It is a matter of hedonist drink. The secret of the composition is in the composition...

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