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"People never have to explain it, they just mention Clayton's name or The Innovator's Dilemma and everyone gets what the problem is."
Ten years later, however, the innovation landscape is rather different. Globalization has exponentially expanded where threats lie. Design thinking and its focus on the customer has captured the minds of managers. And as chief executives increasingly look to reinvent their business models, innovation is no longer defined in terms of mere technological breakthroughs. So how relevant is a book that chronicles the upending of the disk drive, steel, and earth excavator industries?
Ideas Still Resonate
Very, says Robert Sutton, professor of management science and engineering at the Stanford Engineering School and co-founder of Stanford's d...
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Common topics in this essay:
- Case Critique: BLACK FLY BEVERAGE COMPANY INC( Richard Ivey School of Business, University of Western Ontatio
- Exploring Clayton Christensen
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