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Celebrity Endorsement 1

Celebrity Endorsement

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Title: Celebrity Endorsement

Essay Details:

Subject: English

Author: Michael A

Date: September 9, 2012

Level: University

Grade: A

Length: 2 / 428

Essay text:

Wherever he goes, he generates huge public interest and becomes a hot topic of conversation. Marketers have been using images of celebrities for print campaign and promotion. The image celebrity project to consumer can be just as important as their ability to attract attention. On the other hand, such images of celebrities seem to appear frequently in various advertisements since many years ago. Firms have been juxtaposing their brands and themselves with celebrity endorsers such as athletes, actors in the hope that celebrities may boost effectiveness of their marketing and corporate communication attempts for at least a century...

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