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BSB has been operating at the university for the past 10 years and Kershaw has been the manager at BSB for the past 18 months. At the university, BSB caters for 6000 students and 3000 faculty staff and support personnel via its 3 different eateries in the university campus. The three eateries are:
a) The Cafeteria ? Open for breakfast, lunch and dinner daily
b) The Dogwood Room ? Serves an upscale luncheon buffet on weekdays only
c) The Grill ? Open between 11a.m to 10p.m daily and until midnight on Friday and Saturday nights
Initially, after 4 months being in-charge of BSB's operations at the university, Kershaw conducted a survey on customer needs and market trends...
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