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Essay text:
Donald's?
There are around 40 Million American are considered obese. We live in a world, where everything is almost instant. We can go to a drive up window and receive a fast, hot meal in less than 3 minutes. Everything is about fast. That is the Mc Donald's golden years. But sometimes, going too fast is not good for us. Customers now substitute healthy food for a quick cheap meal, a healthy diet, included with healthy habits, can change our life. These changes are great for our world, but it is hurting the Mc Donald's profits.
Question 2: How well are these changes in customer tastes and preferences being reflected in competitive strategies in the industry?
Consumer tastes and preferences are changing and the [fast-food] industry need to be able to adapt to them...
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