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The success of drkoop.com in terms of traffic of visitors and potential future profits has led to an explosion of medical Web sites. A thorough discussion of the drkoop.com case should address the following main concepts:
Why did drkoop.com gain initial success? What can drkoop.com do moving forward to maintain its top position in the medical Web site domain?
Can drkoop.com ultimately achieve profitability going forward?
Decision Date: 1999 1999 Revenues $ 9,000,000
1999 Loss ($34,100,000)
II. CASE ISSUES AND SUBJECTS
Medical Web site
Entrepreneurial Venture
Internet
C. Everett Koop, M...
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