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Creating an image and developing a promotional package are ways to show customers you mean business. This fact sheet discusses how to create a product image and incorporate this image into a promotion package. A good promotional plan for your product helps you focus on your market, streamlines your advertising activities and ensures that a consistent, high quality image is portrayed and maintained. You have heard many times that marketing your product is the key to success in your business. Ask yourself, why would a customer want to buy my product? How do you see the customer using this product? Is it convenient? Does it taste great? Is it new and different? It is packaged elegantly for a gift? Your promotional package should help the customer understand these factors...
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