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(Public Bank)
Source: Annual Report 2007 c p29
1.2 Stakeholder Analysis
1.2.1 Shareholders
As a profit-oriented organization, the Bank is committed to enhance shareholder value through consistent financial performance, efficient capital management in order to generate profits and fair return on their investment.
1.2.2 Customers
The banking industry in Malaysia is a matured market. The range of services offered are generally similar in nature. The Bank serves their best to the clients, their major source of income in terms of offering lower financing, preferred rates and investment services due to the highly competitive industry...
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