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While developing their Global Drive Brands is central to their strategy, B.A.T are also increasing the profile of Vogue in the super premium segment and Viceroy, a leading low price international brand.
Much of the growth of their leading brands is driven by innovation – from filters to flavours and packaging to cigarette formats.
British American Tobacco invest in positioning high quality brands competitively for the adults who’ve decided they do want to buy tobacco. And they’ve shown that through focus, intelligence, responsiveness and a high priority on responsibility, they can successfully build the brand loyalty of adults who have chosen to be tobacco consumers and win consumers away from competitor brands...
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