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Essay text:
When an advertisement uses propaganda, it's over-looked and the reader is caught in the trap laid out for him. People see everything the designer of that particular advertisement wants them to see. The advertisements selected and interpreted for this assignment are directed towards male's ages 18 to 27 in the United States. They use three different forms of propaganda to send the same message; "Buy this, it's fun and your friends will be so jealous."
The first advertisement, for the Arctic Cat 650, uses the glittering generalities technique to lure people into buying their product. It depicts a young man riding their product, a massive ATV, with a helmet and ATV eyewear...
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