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Essay text:
Before the revolution in commercializing art, art sponsorship had to first happen.
Art sponsorship was lead by patrons of art, mainly successful corporate entities. Corporate leaders recognized the appeal of art to the masses and used it to act as a catalyst in their booming enterprise. Art has been used in branding, creating logos, products designs and even commercials to help lure consumer interest. Marketing strategies using art have shown that it is effective because consumers can relate to the products that are being emphasized and thus feel more compelled to buy the product.
Publicity campaigns have also made use of art...
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