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Essay text:
Read the case material for the first time as soon as you have been allocated it as an assignment or seminar example. Get a general impression:
· which organizations and industries does it relate to?
· is the organization doing well or badly now, and how has it performed in the past? Is it a firm with an unbroken record of success? Or a successful company that has fallen on hard times?
· what are the main issues and choices confronting the company? Is it in an expanding industry, or a maturing one? Is customer needs changing? Does the firm confront a variety of opportunities? Or is there a particular business decision, which the case is oriented towards?
· what information is there in the case, as tables and annexes?
2) Put the case aside for a few days before starting to analyze it seriously:
· Look at the development of the organization over time...
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