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They use an apparent logical link between an ads emotional appeal and its product information. Most advertisements have two orders of content, the first is the appeal to deep-lying desires and the second is the information regarding the product being sold. Each ad may have more than one appeal, but there is always one major appeal. Analyzing ads may help to familiarize the viewer with seeing past the stratagem contain in the ad by breaking down the symbolized meaning of each ad.
Signs and symbols occur in our everyday life because our culture associates certain things to mean something else, for example, a beautiful woman in a wedding dress would be connected with womanhood...
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