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It's enticing in that it's in your face and is almost taunting its reader saying, "Look at my gorgeous, full lips." An attached example to the beauty of the lips is the teeth, as they are white and attractive. Both the lips and teeth create a beautiful smile, which becomes a great asset. Someone's smile is often the first thing you notice about them and this fact makes it applicable to meeting the needs and desires of the consumer, as they can be persuaded to believe they need this product to attract people's attention, boosting their self esteem. The cherries are the second symbolic image of concentration in this advertisement...
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