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Advertising is everywhere! Advertisers are the people that create the ads that you see. The advertiser's job is to sell their product to the consumer. By doing this, advertisers need to think of ways that will catch the viewers attention. "A great statistic I love to recite to people is that 20 years ago it took three commercials to reach 80% of the U.S. population. Today it takes 150." says Jeff Hicks of Crispin Porter + Bogusky, a Miami ad agency. Given the challenging market, retailers must advertise aggressively to sell their products and stay in business, but this causes the problem of advertisers going too far...
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Common topics in this essay:
- ADVERTISERS RESPONSE ON VARIOUS NEWS PAPERS WITH A SPECIAL REFERENCE
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