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In all industries advertisements help to boost sales, some take them to another scale by literally littering society with them. The biggest example of this is the alcohol industry. I have taken two ads that various companies in the alcohol industry; Bacardi and Crown Royal have done, and compared and contrasted two ads, showing and explaining the various techniques, catch phrases, and creative aspects that the alcohol industry uses to catch your attention.
Bacardi. One word that describes the world's best known rum. Started in 1862 by Don Facundo Bacardi Masso. Founded in Santiago de Cuba, Cuba; its logo was created after the fruit bats that inhabited the original dwelling in Cuba where the new rum was created...
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