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Over done sex appeal can offend the target audiences, therefore causing the ad to be ineffective. Sex in advertising also tends to stereotype women and be bias towards men. I liked how Susan Bordo sheds light to this topic in her essay “Beauty (Re)discovers the Male Body.” She starts her essay by talking about the male models in Calvin Klein ads how they are posed, right down to how everything including the penis is positioned just right. Many advertisers view sex appeal as one of the most effective marketing practices today. In the endless number of advertisements out there nowadays, ad agencies are desperate to have their ads stand out...
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