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Essay Details:
Essay text:
In his article Damian Ward Hey argues that it is in the best interest of the television and advertising industries to keep the balance between appropriate advertising and content. He uses evidence and examples of virtual advertising that relate to the audience as well as his well-educated tone of voice to make his claim, and ultimately succeeds in achieving his purpose of informing, while inciting fear of the possible future in the advertising market.
This article talks about the two different kinds of product placement advertising, normal and virtual. Basically "normal" is anything that is physically in the scene that is visible by anyone that is present at the time of filming...
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