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The advertisements in this magazine are particularly important for the reason that they feature products and services that adult women can use to improve their quality of life. The Breast Cancer Research foundation campaigns an ad that not only targets all women of ever age but also uses three methods of persuasion (ethos,pathos,logos) effectively to raise women's health awareness and contribute to their cause.
This particular advertisement was published in In Style targeting all adult women who want to stay current on fashion and improve their quality of life. At first glance the ad consists of a one page black and white photograph that focuses on the oversized pink ribbon and a slogan "Expose the Truth" positioned into the ribbon with contrasting text...
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