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Essay text:
The restaurant, which intended to be an extension of the family's own kitchen, expanded its operations to sixteen locations by the fourth quarter of 2005. In 2002, the brand image and restaurant facilities of Zoes Kitchen underwent an extensive makeover following the results of a consumer survey analysis. Strategic growth became the company's main priority. Its main focuses were: growing and achieving economies of scale, finding excellent site locations, and obtaining a steady and predictable cash flow.
The Macro-Environment
In 2005, giant fast-food chains dominated the restaurant industry in the United States...
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Common topics in this essay:
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