Zip car

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Title: Zip car

Essay Details:

Subject: Business

Author: Lois K

Date: November 22, 2013

Level: University

Grade: A

Length: 9 / 2597

Essay text:

Although Zipcar has already adopted few implantations such as late return penalty and repeatedly asking customers to return car on time through their website, it seems not easy to motivate people to give efforts to participate. After generating few alternatives, those alternatives were evaluated according to the criteria. Alternative 3, Gold card membership plan was chosen to be the best option as a recommendation. This option gives incentives as well as recognition to customers who have been participating in on-time return practice. The recommendation will be more effective than the program Zipcar currently employing since Zipcar’s current program relies on an instrumental means , on the other hand, the recommendation implies normative means which will encourage customers to make their effort to return vehicles on time...

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