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Essay Details:
Essay text:
I have determined that I must investigate and reach recommendation as to what business strategy should Zipcar adopt to operate efficiently in this situation.
To reach a recommended course of action, I come up with four criteria : Vehicle availability; customer convenience; financial implications; and market growth. As the vehicle availability is the basic requirement of business such as Zipcar, I base my recommendation on this criterion by assigning double the weight to it as compare to the weights of other criteria.
After the analysis of the case and the information provided by you, I argued that Zipcar should not adopt the status quo and narrowed my alternatives to the following three strategies
· Introduce policies to influence customers behaviour to minimize delay in vehicle delivery
· Increase the vehicles in order to enhance vehicles to member ratio
· Create backup plan for effected customer by forming alliance with the local cab service provider and by leveraging technology
After careful scrutiny and evaluation of the alternatives, I recommended that Zipcar should create a backup plan for effected customer by forming alliance with the local cab service provider and by leveraging technology...
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