Zenith Pet Foods

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Title: Zenith Pet Foods

Essay Details:

Subject: Business

Author: Rick B

Date: November 17, 2016

Level: University

Grade: B

Length: 8 / 2220

Essay text:

population in which highly correlates with dog ownership. Therefore there is an opportunity to invest in the market. • The household dog food industry is growing and will continue to grow • Potential to be the first to tap into frozen dog food product in this region with possible expansion to other regions. • Opportunity to invest in organic dog food which has grown 64% • Distributing in grocery stores is ideal since it is the largest channel for dog food • The campaign will focus on national television reaching a broad audience while still focusing on local media such as newspapers • The campaign will focus on the product being a premium-priced, high-quality product highlighting the benefit of the luxurious coat your pet will have...

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