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The sale of dog food in the U.S. is $7 billion total sales between the four dog food products offered, dry, wet, semi-moist, and dog treats, therefore allowing an opportunity for Zenith to expand into a new market to assist tapping the dog food industry full potential. Show Circuit, a unique dog food for show dogs is supplied by Zenith and through that company's brand is how Zenith plans on releasing the new frozen dog food..
In order to effectively transition over into the household dog food market, there are certain adjustment that Zenith need to make such as establishing a new means for packaging and distributing the planned products...
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