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The potential issues are whether Zara can be a brand for everyone as it is in developed countries, if there is too much reliance on one brand manager, and whether their policy of zero advertisement is appropriate here.
A survey was conducted with a sample size of 79 to test the significance of these issues and whether the Zara understands its Thai consumer base accurately. While all issues discovered from Zara were consistent with what consumers see as problems, Zara’s approaches to the issues are not what consumers look for. Lastly, recommendations were generated to resolve the three main areas of concerns...
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Common topics in this essay:
- Impact of Advertisements to Consumers in Buying
- Consumers In Society
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