Zara mkg plan

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Title: Zara mkg plan

Essay Details:

Subject: Business

Author: Donald M

Date: May 31, 2016

Level: University

Grade: C

Length: 17 / 4902

Essay text:

It is a high-fashion concept offering apparel, footwear and accessories for women, men and children. By focusing on shorter response times, the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara offers its customers a unique mix of affordability, exclusivity and differentiation, as well as creating a unique shopping experience. Zara has the potential for sustainable growth due to its competitive advantage and its ability to face the challenges of the apparel industry. The company keeps its operating income elevated, has a strong and unique business model, and has various opportunities for expansion in the retail industry (Craig et al, 2004)...

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