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We visited Zara.com to see if the web space evoked the same glam environment and up-to-the-minute sense of fashion as the stores.
Built around a sophisticated sense of site structure, Zara.com is in keeping with the brand's goal to drive traffic to retail locations. Visually, the site achieves a feel as stylish and modern as the brand's product in look and functionality. Users are able to download Flash and view the site in English or in Spanish, the brand's home language. A festive splash page features a colorfully illustrated, almost psychedelic background with a requisite model posed in front...
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