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As a result they only spent .03% of their revenue.
• Store layouts were completely altered every four to five year.
• Layouts must be designed and tested on a 1500 sq. ft. pilot store before being revealed around the entire world.
• Prices established for the Spanish market in the Euro currency.
• Other countries prices were set at a fixed percentage of the Spanish market baseline.
• Zara always takes into account cost and market conditions when pricing their product.
• Does not try to produce clothes that they think will always be in style. Rather, Zara wanted to have clothes that had a quick “in store” and at home life span...
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