Zara Case Study

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Title: Zara Case Study

Essay Details:

Subject: Business

Author: Mary T

Date: June 22, 2013

Level:

Grade: C

Length: 6 / 1507

Essay text:

The market growth remained mysterious and it kept growing the stores in different countries and its cities. Started from the United States (1989), Paris (1990), Mexico, Belgium and Sweden (1994), Malta (1995) and Cyprus (1996). The stores remained company owned, however, it started to make another expansion through franchise when they enter the Asia such as Japan (1997). By the year of 2004, Zara has 1058 stores located in 68 countries around the world, and the 792 international stores generated 54 percent of group sales. Today, Inditex is the world’s fastest growing retailer and Zara described as the most innovative and devastating retailer in the world, by LVMH fashion director Daniel Piette (6)...

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