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Essay Details:
Essay text:
The whole business model of Inditex is characterised by a high degree of vertical
integration and very short lead times. Zara even claims not to have a need for a formal marketing
department, as they use market orientation as a marketing strategy.26
Nor does Zara exhibit their garments at the catwalk; the new products are introduced directly
in the stores. Instead, Inditex makes big investments in prime locations and its store layouts as
the company wants all their stores to be attractive on the outside and the inside. The company
image is projected in the carefully designed storefronts. All the stores are located in prime
locations in big city districts...
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