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Essay Details:
Essay text:
Marketing 5
Store layout 5
Customer service 6
Sales 6
6. Expansion 6
7. Finance / accounting 7
Profitability 8
Zara’s current situation in the financial crisis 8
8. Environment & animal welfare 8
9. Prognoses for the future 8
10. References 9
1. Preface
Our group decided to analyse the fashion retailer ZARA, since it seems to be an extraordinary company given that they are continuously increasing revenue and profit despite credit crunch and financial crisis. They are highly international meanwhile they started very local. Moreover we are direct clients of this company and experienced their products and customer service, so that we are already had an idea about the companies products before starting our project...
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