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Essay text:
Zara should most likely develop a second central distribution center in the Americas to
decrease logistics in order to deliver fashionable goods in a faster manner. Their second central
distribution facility should be an expansion of one of their smaller distribution centers located in
Argentina, Brazil or Mexico. The close proximity of the distribution center to the American
market will allow them to effectively interpret the particular American fashion. The distribution
center will also allow them to have additional funds to spend in other areas of business such as
advertisements: a necessary feature to penetrate the American market...
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