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Essay Details:
Essay text:
Z-Wing’s main goal is to maintain the number one in the coming years; however their competition, Janssen, is closing in with 47 % of the market. Currently, Z-Wing’s is in comfortable position, in order to remain in that comfort zone they will need to need to come up with some new and innovative products that utilize new technology and is not currently on the market. They need to have this new product on the market within the next three to five years.
2. Situation Analysis
a. Market Summary
Currently there is much competition between Z-Wing and its main competitor, Janssen, for the past 10 years...
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