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Essay text:
In addition, the global commercial aviation market is growing at a low 5% per year. To remain competitive Z-Wing will implement a Customer Relationships Management (CRM) system that will improve the customer’s experience. This system will also provide Z-Wing the data information; such as real sales numbers and how to move forward with marketing strategies. The CRM will focus on customer needs, customer support system, and marketing efforts.
2. Situation Analysis
Market Summary
As a trillion dollar industry, the core market of commercial aircraft market increasing by 5% annually includes all of commercial transport and general aviation aircraft and helicopters...
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