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The opportunities and threats are external matters that the company has no control over. The trends involve external factors, can fall into the opportunities and threats categories, and have a social impact on the organization. The strengths identified in Z-Wing are:
? The company is a marketing leader
? The company has experienced managers
? The organization has a good product line and good service
? The company has good financial strength realizing $60 billion in annual revenues and a market cap at $35 billion.
The weaknesses associated with Z-Wing are:
? Their market share is sliding?Z-Wing 50%, Janssen 47%
? Budget constraints
? The level of customer service is low
? Market research is weak...
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