Z-Wing Marketing Plan
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Title: Z-Wing Marketing Plan

Essay Details:

Subject: Business
Author: Patricia M
Date: October 9, 2012
Level: University
Grade: A
Length: 3 / 702

Essay text:

The opportunities and threats are external matters that the company has no control over. The trends involve external factors, can fall into the opportunities and threats categories, and have a social impact on the organization. The strengths identified in Z-Wing are: ? The company is a marketing leader ? The company has experienced managers ? The organization has a good product line and good service ? The company has good financial strength realizing $60 billion in annual revenues and a market cap at $35 billion. The weaknesses associated with Z-Wing are: ? Their market share is sliding?Z-Wing 50%, Janssen 47% ? Budget constraints ? The level of customer service is low ? Market research is weak...

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