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Organizational buyers are typically few in number and have specific buying criteria such as (1) price, (2) ability to meet the quality specifications required for the item, (3) ability to meet required delivery schedules, (4) technical capability, (5) warranties and claim policies in the event of poor performance, (6) past performance on previous contracts, and (7) production facilities and capacity (Kerin et al, 2006). Suppliers that meet or exceed these criteria create customer value (Kerin et al, 2006).
Airbus Corporation ()
Airbus is a division of the European Aeronautics Defense and Space Company (EADS) which supplies commercial passenger and cargo aircraft to the airlines and freight companies such as FedEx and United Parcel Service (UPS)...
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