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Some of it, in the franchise business, is based around a region." (Ruggless, 2005, p.52)
Most of the international business taking place through Yum! International comes from franchises. Being one of the fastest forms of international business activities today, franchising allows businesses to cut costs and risks associated with global expansion, as well as get around some trade restrictions. According to Allan, "Equity operations are in a relatively few number of countries." (Ruggless, 2005, p.52) In fact, around 85% of the 11,000 international restaurants are either franchises or joint ventures...
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