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Valuation – what is a brand worth?.......................................................5
2.2. Brand Image Constituents ………………………………………………..6
2.2.1. Intangibles in Financial Accounting………………………………..7
2.2.2. champion brands and their brand valuation – 2006……………..9
3. Elements of Business valuation – qualitative and quantitative…… ..9
3.1. The concept of ‘Equity’ brand ……………………………………………11
3.2. Market Capitalization and what impacts it ……………………………..11
4...
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