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Essay text:
The last type is for saccharin people.
This product consists of yogurt, fruits.
It's related to most famous company in France, which called Sodema. Yoplait is a
Substitute product to the Swiss product Amy. This product sold in 53 countries all over
the World,(France, united states, Canada).
1. Product description and features.
* How did the idea of Yoplait starts?
*Did the company make marketing research before producing Yoplait? (if yes what was it?)
2. market analysis:
2-1.who is the target market?
2-2.what type of segmentation does the company use?
2-3. What is the description of the target market?
2-4...
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